EEAI: WSQ ENHANCING EVENTS WITH AI
WSQ ENHANCING EVENTS WITH AI
Course Duration
Mode of Assessment
Written Assessment, Oral Questioning, Written Test
Who Should Attend
- B2B and B2C event planners, event organizers, meeting planners, corporate event planners, e-sport producers, line events producers or project managers.
- Personnel involved in sales, communication leaders, branding and marketing managers, and operations professionals globally.
- Executives involved in planning, developing, and organizing promotional, business, social, and MICE event planners for internal stakeholders or clients from local to international participants.
What's In It for Me
This course is specifically designed for professionals in the event and meeting industry who aim to demystify the complex realm of artificial intelligence (AI) technologies before seamlessly integrating them into their operations. Organizers will develop the confidence needed in this rapidly evolving field, positioning themselves as competent early adopters and leaders in their roles.
From event planners, marketers, and venue coordinators to production specialists, this course enhances your AI skills within the context of event execution. Each participant will explore innovative approaches that incorporate AI, offering time-saving solutions, enhancing event experiences, and elevating their status within their respective organizations.
Course Overview
Exploring Advanced AI: Uncovering Practical AI Solutions
This course surpasses the fundamental understanding of AI, delving deep into the intricate workings and real-world applications of the most cutting-edge AI solutions. By demystifying these technologies, we empower event organizers to seamlessly incorporate AI into every facet of event planning, marketing, and execution.
Mastery in Data Analysis
Beyond uncovering the potential of AI, this course equips event organizers with the expertise to analyze event data like seasoned professionals. With AI-driven insights, participants will gain a deeper comprehension of attendee preferences, behaviours, and trends. Armed with this knowledge, they can tailor events for unforgettable experiences and maximum impact.
Becoming Confident Pioneers
Embracing AI will position event professionals as confident pioneers and practitioners in this rapidly evolving, technology-driven industry. Learners not only save time and enhance efficiency but also enhance their role's value within their organization.
In Partnership with Professional Convention Management Association (PCMA)
Course Schedule
Next available schedule
Course Objectives
Upon completing this course, participants will be able to:
- Understand the foundational concepts of artificial intelligence (AI) and its applications in the event industry.
- Explore exciting and useful AI platforms and technologies relevant for event organizers.
- Identify real-world use cases where AI can revolutionize event marketing, audience engagement, and attendee experience.
- Learn how to leverage AI to automate event logistics, streamline processes, and improve operational efficiency.
- Develop strategies for leveraging AI in event promotion and targeted audience engagement to enhance event reach and impact.
- Discover AI-driven data analysis techniques to measure event success, extract meaningful insights, and inform future event strategies.
- Understand the ethical considerations and potential challenges associated with integrating AI into event planning and execution.
- Apply AI-driven strategies and techniques learned throughout the course to develop comprehensive event strategies that leverage AI as a strategic tool for success.
Pre-requisites
The admission requirements are:
- Read, write, and speak English at WPL Level 4
- Manipulate numbers at WPN Level 4
Course Outline
This is a hybrid course. You will be required to do self-paced learning of 1.5 hours prior to attending class. More details will be offered in an email to learners 1 week prior to class.
In-person Class (1 day of 8.5 hours):
Module 1: Investigating AI – Current State of the Evolving Landscape of Artificial Intelligence
- Course Foundation - Defining the Tech & Assessing Potential
- Introduction to AI including where we are and how we got here
- Overview of concepts and terminology judicial to event use cases
- Asking the right questions
- The potential implications of AI use in events
- Risks, Philosophical Debates & Principles
- Innovation, Exploration and Limitations of AI for events
- Privacy, data security, and compliance considerations
- Legal regulations related to AI in the events industry
Module 2: Enhanced Strategy & Planning Through AI Adoption
- Strategic Insights & Intentional Design
- Increased cohesive implementation of mission, vision, values, and brand voice
- Market assessment, challenges, and opportunities
- Improved AIDEI implementation
- Predictive analysis based on historical data
- Planning, Logistics, and Sourcing with Increased Effectiveness
- Theme and content trend identification
- Budgeting and resource allocation
- Smarter site and vendor sourcing
- Scheduling and logistics management
- Enhanced menu design
- Asset design, editing and alignment
Module 3: Effective Event Marketing
- Marketing Strategy
- Persona building
- Competitive analysis
- Key messaging
- Social Listening
- Tactical Marketing Execution
- Website optimization
- Generative copywriting
- Generative graphic design
- Social media posting
Module 4: Engagement & Execution of Experiences
- Chatbots, virtual assistants and attendee support
- Translation and closed captioning
- AI Matchmaking
- Personalized Session Suggestions
- Re-cut content for additional revenue
- Virtual Event Planning with AI
Module 5: Data, Analysis, and Event Improvements
- Attendee feedback and sentiment analysis
- Behavioural mapping data
- Predictive analytics for resource planning and optimization
- Post-event surveys with sentiment analysis
- Improved event marketing personalization based on attendee behaviour
- Conclusion – AI and Design Thinking
Certificate Obtained and Conferred by
- Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore. SOA will be reflected as [TOU-TEM-3003-1.1: Technology Application L3].
- Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Certificate of Completion from NTUC LearningHub.
- Learners will also receive the Professional Certificate issued by PCMA upon clearing the assessments successfully.
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction: English
Trainer to trainee ratio: 1:20
Mode of Delivery: Physical class
Price
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Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$925.00 |
$1,008.25 |
$925.00 |
$1,008.25 |
$925.00 |
$1,008.25 |
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For Singapore Citizens aged 39 years and below |
$462.50 |
$545.75 |
$462.50 |
$545.75 |
$277.50 |
$360.75 |
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For Singapore Citizens aged 40 years and above |
$277.50 |
$360.75 |
$277.50 |
$360.75 |
$277.50 |
$360.75 |
Funding Eligibility Criteria
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserves the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
| Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
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